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SAN DIEGO, CA, Mar 02, 2015 (Marketwired via COMTEX) --LEWIS PR, the global communications agency, has acquired Piston, afull service digital agency based in San Diego, CA. Pistonspecializes in digital marketing including SEO, SEM and displayadvertising, media planning and buying, analytics and creative designservices.
Piston's clients include AAA, AARP, BareMinerals, Cars.com, Intuit,Inspirato, Mophie, Shiseido, SkullCandy, Sunglass Hut, TVG andYakult. LEWIS now has global revenues in excess of $72 million, withcombined US revenues of more than $37 million.
The deal strengthens LEWIS' digital capabilities moving it firmlyinto paid media advertising and deepening its creative and analyticsservices. Piston gets access to LEWIS' global network of 28 offices.Piston will operate under LEWIS Pulse, the agency's digital marketingarm, alongside prior web design acquisition, Purestone in the UK.
Piston was founded by Michael Chaney, CEO, and John Hartman,President, in 2008. Hartman will continue to run Piston as a divisionwith Chaney taking a non-executive role. Hartman will report into SVPof LEWIS Pulse, Stephen Corsi. Piston currently has 50 people basedin San Diego.
'Our clients are looking for integrated communications campaigns.We're seeing a huge uptick in demand for paid media programs --search engine marketing, online advertising, mobile programs,' saidStephen Corsi, SVP at LEWIS Pulse. 'Piston combines the three thingsyou need to get that right -- strong creative, strategic media buyingat scale with deep analytics. Piston works with tier one brands, andhas a reputation which rivals the establishment. Together we'lldisrupt the industry much faster.'
'We are thrilled to join the LEWIS PR family. Both LEWIS PR andPiston are heavily focused on raising awareness, driving leadgeneration and sales enablement for clients, so there's a great fit,'said John Hartman, President of Piston. 'It's not just lip-service,LEWIS PR is one of the few agencies that can offer a truly integratedapproach, spanning PR, digital marketing, advertising and marketingconsultancy services.'
'This deal with Piston fits our strategy to have the scale in the USto handle any client campaign, and to broaden our service propositionespecially in digital. Where the oligarch firms have advertising andPR agencies at arms length, even competing for revenue, we'reoffering a more agile and integrated approach,' said Chris Lewis, CEOof LEWIS PR. 'I'd like to welcome Piston to the LEWIS PR family.We're excited to have a stronger proposition for clients, and morecareer opportunities for staff as a result.'
The deal closed on February 23, 2015. The specific terms of the dealare undisclosed. In 2014, Piston had revenues of $8.4 million. PriorLEWIS PR acquisitions include Leads United, PageOne PR, DMG,Purestone and EBA. LEWIS PR was advised by McCracken AdvisoryPartners. The deal is the first in what is expected to be a series ofacquisitions to be made by LEWIS PR in 2015/16.
ABOUT PISTON Piston is a full service digital agency based in SanDiego, CA. Piston specializes in digital marketing including searchengine and display advertising, media planning and buying, analyticsand creative design services. Piston is the winner of the 2014 iMediaSmall Agency of the Year Award, 2014 San Diego AdvertisingAssociation Best of Show Award, 5 National American AdvertisingFederation Awards and is on the Inc. 5000 Fastest Growing CompaniesList. Piston's clients include AAA, AARP, Avoya Travel, BareMinerals,Cars.com, Intuit, Inspirato, Mophie, Shiseido, SkullCandy, SunglassHut, TVG and Yakult. You can find out more athttp://www.pistonagency.com.
ABOUT LEWIS PR LEWIS PR is a global communications agency with a20-year track record of excellent client service. Average growthduring this time has been in excess of 25% per annum. In 2014, thecompany grew 40% (16% organic). This year, annualized billings willbe in excess of $100 million for the first time in the company'shistory.
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In addition to traditional media and analyst relations, LEWIS PRspecializes in social media, digital marketing and creative services.It works with companies to implement integrated communicationsprograms on an international scale. LEWIS PR works with leading andemerging brands across multiple sectors, including automotive,consumer, government, healthcare, insurance, legal, non-profit,technology and telecom. LEWIS PR has 28 offices across the US, EMEAand Asia Pacific, with regional headquarters in London, San Franciscoand Singapore. You can find out more at http://www.lewispr.com.
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SOURCE: LEWIS PR
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